Improve your e-commerce experience by bringing the online and the offline together with the Lead Activation journey. Develop a better strategy to deliver an improved user experience and to increase your sales.

Advantages for Retail

Personalise multiple points

Personalise multiple points

In e-commerce it is crucial to deliver a personalised experience, brands that create personalised content achieve an increase of 50% in conversions. Develop a complete personalisation strategy with tailored homepages, product pages, recommendations and customer support. Bring your customers closer with a 360º personalised communication and increase your results and customer satisfaction.

Accurate attribution of all your sales

Accurate attribution of all your sales

To develop a successful digital strategy it is important to follow your customers along their journey and to measure your results with accuracy. By creating an attribution model you will have a comprehensive view of all your sales processes and be able to attribute your sales, including in-store sales, to your campaigns and digital efforts.

Integrate the digital world with your in-store experience

Integrate the digital world with your in-store experience

The retail environment can be complex, where many times both online and offline world overlap, creating real challenges to coordinate campaigns and to have a clear view of the customer journey. With BySide both worlds are integrated in a single platform with real-time reporting so you never lose track of your campaigns performance.

Lead Activation in Retail

Get to know your clients

1 TRACKGet to know your clients

To be able to sell more, it is important to understand who your visitors are and which products, services and offers they are looking for. There are visitors who are repeating customers; visitors who are just checking your website for the first time; and those that abandoned previous checkout processes and are visiting again. With BySide you can track visitor’s origin and history on your website, based on web and contact analytics that are used to create audience segments on our Customer Data Platform.

Score your leads and find the ones that are ready-to-buy

2 QUALIFYScore your leads and find the ones that are ready-to-buy

Retail websites depend heavily on traffic, but not all visitors are qualified leads: many visit e-commerce websites only to check for products and prices. Score your leads, by establishing priorities and attributing specific milestones, to reach your warmer leads faster and increase the chances of conversion, while identifying those who still need to be nurtured.

Innovate your E-commerce experience with personalisation

3 ENGAGEInnovate your E-commerce experience with personalisation

According to Accenture, 91% of customers are more likely to buy from brands that target them with personalised content and relevant offers, based on previously gathered information and their qualification level. By creating a personalised experience across different touchpoints in real-time, each user will be matched with the most appropriate offers, increasing the chances of conversion up to 50% and creating a better user experience for the customer.

Increase your conversions and customer satisfaction

4 CONVERTIncrease your conversions and customer satisfaction

Customer support plays an important role in client acquisition and in increasing average order value. Diversify your communication channels and ease the path to conversion with live chat or chatbots that can be triggered according to the visitor’s profile, on-site behaviour or a specific action. By allowing the customer to start a conversation they can overcome issues in the checkout process, clarify doubts about products, or enquire about shipping while interacting on a much more personal basis.

Keep track of your clients’ lifecycle

5 ATTRIBUTEKeep track of your clients’ lifecycle

To accurately measure your goals it is important to monitor the results of your digital investment, and an attribution model is an effective way to do it. By attributing all your sales, including in-store sales, to campaigns and interactions along the journey (eg. with customer support), you will have an exact view of what is working and of possible blocking points in your leads’ journey.

Find new opportunities and increase your client’s lifetime value

6 NURTUREFind new opportunities and increase your client’s lifetime value

The cycle is not over once the checkout happens. There are still opportunities to be explored, both for the users who bought (by offering complementary products) and for the users who didn’t (by adapting your recommendations).

Why BySide?



With more than 12 years of experience in the Retail business, we know what works for your industry and we will share that knowledge with you.



We are always by your side to plan and execute your campaigns. We have a team of specialists to give you valuable insights that will transform your results.



BySide is the right partner for fast-paced scenarios. You can start in less than 24 hours! We privilege quick-win actions over long-term projects.



We believe in business-driven tools rather than tool-driven businesses. Integration over accumulation!

You can take our word for granted, here’s what our customers say

In this challenging period, Byside has been a strategic partner for TAP. Their solutions have improved our sales processes and digital experience. I highly recommend Byside for their professionalism, proactivity and excellence.

Cibelle Ribeiro TAP Miles&Go Operations Manager TAP Air Portugal

BySide became a strategic partner of La Redoute with the implementation of their Click2Call and Chat solutions, which allowed La Redoute to give customer support during the user journey. This partnership has evolved and now includes integrated solutions with our CRM, La Redoute's strong feature, giving more flexibility and agility to our digital marketing campaigns.

Paulo Pinto CEO La Redoute

Experts in lead management and conversion, BySide is the perfect partner for a sales-oriented company. Committed to our goals, they offer technological solutions to every concern, in order to increase sales.

Mikel Ormazabal Ezkurra Online Sales Manager Jazztel

BySide is a long-standing partner of Portugal Telecom, with whom we have been working to take advantage of the growing digital channel opportunities, helping us to transform online visitors into valuable commercial leads.

Pedro Pinheiro Director of E-Commerce Altice

In an increasingly competitive market, it is imperative to choose each partner carefully. To OK! Teleseguros, innovation is a critical success factor and the work done by BySide has been proving to be a valuable asset, not only for their innovative features but also for their proactivity, flexibility, dedication and professionalism. BySide is a positive bet.

Sérgio Carvalho Head of Marketing & Innovation OK! Teleseguros

MásMóvil is a sales-oriented company. In the online world, this means that we need to get the most from each visit and have the best conversion from visit to sale. BySide is the company that guarantees us the best ratios, as well as a wider lead management control. For these reasons, we have decided to trust them with our online service.

Francisco Trujillo Sanchez Online Sales Manager MásMóvil

Thanks to BySide’s Click2Call, HP has been able to improve the quality of its customer support, while managing online lead generation in a more effective way and with great results, when it comes to converting into sales.

Jorge Varela HP

Attaining a solid relationship with the customers through a differentiating service is one of our goals. Being our partner since 2011, BySide has been continuously showing a strong customer orientation and a very proactive attitude. Added up to their competence, this has been helping Seguros Continente become a benchmark of excellence.

André Figueiredo Contact Center Manager Seguros Continente

BySide is a partner that has allowed us, in an agile and flexible way, to increase our conversion rates and provide better service to our users and customers, thanks to its service.

Eduardo López del Hierro Online Sales Director Simyo

Considering how far we have come in the reality of our digital economy, it is perhaps shocking to think about the pace at which it has been growing and evolving, and what it represents nowadays. As it keeps gaining ground, it requires a constant search for more and better services, an attitude that I find in BySide. They add value and innovation to their partners’ businesses. These are the reasons that lead us to consider BySide as an asset to the evolution of the digital world and the online market.

Miguel Melancia E-Commerce Manager Staples

In a world where the customer demands more availability, BySide’s services are undoubtedly a critical factor that has been keeping up with all business demands.

Paula Dias Frontend Coordinator | Customer Support Unibanco

Brands winning with Lead Activation

La Redout
Seguros Continente
Ok Teleseguros
Novo Banco

Our website uses cookies to improve your browsing experience, evaluate how you use our content and to offer products and services that are aligned with your preferences. By clicking “Accept” you are accepting our Cookie Policy. You may opt-out at any time using the toggle on our Cookie Management page.