Today, everything in marketing seems to be multi-something. Devices, displays, touchpoints, channels, just to name a few of the “multi” jargon.
But you know that customers are not devices or displays. They don’t interact with your brand through a single touchpoint, and you do not use only one channel to reach them. Customers are unique, no matter how many devices, displays or channels they use.
As customers or leads find the screen, device and channel that is the most convenient regarding their purpose and location at the moment, marketing must adapt. Finding the most effective ways to reach them means working harder to track and interpret complex customer journeys.
BySide is able to connect journeys across all devices, displays, touchpoints and channels, enabling a truly multichannel management or, as we prefer to call it, enabling an holistic view of the customer. Once you have this panorama, you can easily work out which actions make sense and when, plan them and deploy them through the platform.
BySide is able to connect multiple journeys enabling an holistic view of the customer.