The Lead Activation Hub icon The Lead
Activation Hub

We believe in business-driven technology rather than technology-driven businesses. That’s why our platform is a unique combination of Marketing and CX - after all, both should have the customer at the centre.

marketing cloud byside marketing cloud

An end-to-end digital marketing toolbox, designed with flexibility in mind. With our Marketing Cloud we are able to score and qualify leads, build audiences, personalise and optimise experiences on the web and mobile applications.

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marketing cloud contact centre byside cloud contact centre

Scalable and performance-oriented, our solution was born out of the need to unify web and contact centre experiences. Provide a better customer experience, optimise agent efficiency and improve ROI.

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What makes the Lead Activation Hub stand out?

It closes the gap between Marketing, Sales and Customer Experience

Easily attribute non-digital sales to digital investments

#1 Easily attribute non-digital sales to digital investments

While companies can easily spot which campaigns achieve the best results, many struggle to factor in offline sales, be it in-store or call centre. For an attribution model to associate data and calculate the precise ROI of a campaign you need to create a connection between the point of sale and the platform where the model is defined. BySide solves this gap by sharing real-time information with the advertising ecosystem and analytics platforms (DMPs and campaign managers for display, search, social, affiliates, etc).

Get access to end-to-end reporting, from visit origin to contact outcome

#2 Get access to end-to-end reporting, from visit origin to contact outcome

If your company depends on assisted or consultative sales you probably know how difficult it is to create a single report combining lead origin and contact outcome information. BySide’s platform gives you access to custom dashboards and reports that gather relevant information from the entire funnel, such as conversion type, IVR choices, contact centre teams that handled the calls and contact result.

Use contact outcomes as a data source for web personalisation

#3 Use contact outcomes as a data source for web personalisation

Interactions through the contact centre are one of the best opportunities to get valuable customer insights. Use the contact outcome information as a basis for lead nurturing processes and to design your script. With BySide, call wrap-up data can be used to create profiles and segments to customise your website content, without the need for complex integrations.

Use online contextual data to empower customer service agents

#4 Use online contextual data to empower customer service agents

Provide your operators information on the customer's website journey stage, contextual information about the products on the shopping cart, its recommended products (NBO - Next Best Offers), and other data that enhances customer service performance.

Automatically prioritise contacts based on their qualification

#5 Automatically prioritise contacts based on their qualification

When your contact centre is working at full steam, it is important to be able to efficiently prioritise the most relevant calls. By connecting BySide's automatic call distributor (ACD) with web campaign tracking, it’s possible to prioritise calls that are more likely to convert.

Don’t give up on your current stack: integrate!

#6 Don’t give up on your current stack: integrate!

With BySide you don’t need to replace your entire stack to take advantage of what the Lead Activation Hub has to offer. Fill in the gaps of your existing marketing and CX workflows by integrating your specific solutions with our platform, so you can have everything you need in just one place.

Don’t have the resources to make it work? We’re by your side to help

#7 And finally…Don’t have the resources to make it work? We’re by your side to help

Most of all, BySide is more than a simple platform: we deliver strategy, execution and business results. Our methodology, the 5 step Lead Activation Framework, was developed over more than a decade working with corporate businesses and gives you the assurance that you will bring in results, see your profits increase and use BySide on a daily basis, to optimise your campaigns and digital efforts.

You can take our word for granted, here’s what our customers say

In this challenging period, Byside has been a strategic partner for TAP. Their solutions have improved our sales processes and digital experience. I highly recommend Byside for their professionalism, proactivity and excellence.

Cibelle Ribeiro TAP Miles&Go Operations Manager TAP Air Portugal

BySide became a strategic partner of La Redoute with the implementation of their Click2Call and Chat solutions, which allowed La Redoute to give customer support during the user journey. This partnership has evolved and now includes integrated solutions with our CRM, La Redoute's strong feature, giving more flexibility and agility to our digital marketing campaigns.

Paulo Pinto CEO La Redoute

Experts in lead management and conversion, BySide is the perfect partner for a sales-oriented company. Committed to our goals, they offer technological solutions to every concern, in order to increase sales.

Mikel Ormazabal Ezkurra Online Sales Manager Jazztel

BySide is a long-standing partner of Portugal Telecom, with whom we have been working to take advantage of the growing digital channel opportunities, helping us to transform online visitors into valuable commercial leads.

Pedro Pinheiro Director of E-Commerce Altice

In an increasingly competitive market, it is imperative to choose each partner carefully. To OK! Teleseguros, innovation is a critical success factor and the work done by BySide has been proving to be a valuable asset, not only for their innovative features but also for their proactivity, flexibility, dedication and professionalism. BySide is a positive bet.

Sérgio Carvalho Head of Marketing & Innovation OK! Teleseguros

MásMóvil is a sales-oriented company. In the online world, this means that we need to get the most from each visit and have the best conversion from visit to sale. BySide is the company that guarantees us the best ratios, as well as a wider lead management control. For these reasons, we have decided to trust them with our online service.

Francisco Trujillo Sanchez Online Sales Manager MásMóvil

Thanks to BySide’s Click2Call, HP has been able to improve the quality of its customer support, while managing online lead generation in a more effective way and with great results, when it comes to converting into sales.

Jorge Varela HP

Attaining a solid relationship with the customers through a differentiating service is one of our goals. Being our partner since 2011, BySide has been continuously showing a strong customer orientation and a very proactive attitude. Added up to their competence, this has been helping Seguros Continente become a benchmark of excellence.

André Figueiredo Contact Center Manager Seguros Continente

BySide is a partner that has allowed us, in an agile and flexible way, to increase our conversion rates and provide better service to our users and customers, thanks to its service.

Eduardo López del Hierro Online Sales Director Simyo

Considering how far we have come in the reality of our digital economy, it is perhaps shocking to think about the pace at which it has been growing and evolving, and what it represents nowadays. As it keeps gaining ground, it requires a constant search for more and better services, an attitude that I find in BySide. They add value and innovation to their partners’ businesses. These are the reasons that lead us to consider BySide as an asset to the evolution of the digital world and the online market.

Miguel Melancia E-Commerce Manager Staples

In a world where the customer demands more availability, BySide’s services are undoubtedly a critical factor that has been keeping up with all business demands.

Paula Dias Frontend Coordinator | Customer Support Unibanco

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