Previous Context

Low conversion rate in specific regions
Lack of brick-and-mortar presence on these regions

Byside actions

  • Active campaigns segmented by geolocation;
  • Segmented campaigns for visits originated in specific external campaigns (Display/search ads and email marketing);
  • a/b testing;
  • Click2Call service strategically deployed (from local ISP, from geolocation, predictable abandonment, shopping cart value).

Main Goals

  • Increase conversion rates for regions that were below average
after 1 month:


orders for this locations


number of items per order

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