Previous context

Shipping costs too high for the average order value
High abandonment rate of Shopping Cart

Byside actions

  • Segmented campaigns based on real time info from shopping cart (ex.: costumer with less than "x" items and/or shopping cart value less than "y"€);
  • Returning visitors campaigns (onsite and email marketing campaigns);
  • a/b testing;
  • Automatic Click2Chat campaigns on the shopping cart funnel (based on value and number of products).

Main Goals

  • Increase the number of items per order.
  • Increase average order value.
after 2 months


average order value


number of items per order

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