previous context

High abandonment rate on the simulation funnel
Low conversion rates

Byside actions

  • Segmented campaign to visitors who return to the website within a week and who did not complete the simulation process;
  • a/b testing;
  • Click2Call service strategically deployed (predictable abandonment, simulation funnel abandonment step).

Main goals

  • Increase the number of simulations and sales (conversion rates)
after 6 months:



33% new simulations

17% request Click2Call

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