previous context

High churn rate
Low % of logged in customers

Byside actions

  • BySide customer identification process (by ISP, private area access and coverage test);
  • CBySide One2One campaigns with CRM integration;
  • a/b testing;
  • Marketing automation actions with eMail Marketing.

main goals

  • Reduce churn rate by personalising website content both in private and public areas of the website (after solving the challenge of customer identification in public areas).
after 6 months


conversion rate

churn reduced


increased acquisitions

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