Personalisation has been a hot topic for Marketing and Customer Experience for quite a while now, and it’s easy to understand why: it just works.
Conversations are way more productive and engaging when the person talking to you actually knows you, your preferences and your aspirations. The same goes for brands. However, according to Econsultancy, 38% of marketers still do not personalise any communications at all and - and among those who do, most will only have a low degree of email personalisation. Whilst this is definitely a start, your customer will not understand why you know him so well through email, and so little everywhere else - so your brand loses credit.
However, we understand that full personalisation is easier said than done. First, you need to build your strategy: which information you will use to personalise what. Then, you need to make sure that information is available to use in every channel where you have interactions with your customers - something that is definitely not straightforward if you have a different tool to manage email, website, app, outbound calls, social, and so on.
At BySide we eliminate this barrier: all customer data is centralised and can be used to deploy actions in any channel within the same platform. We also provide the feedback mechanisms needed to update customer data in real time according to his reactions to your communications - and to change the content accordingly.
At BySide all customer data is centralised so that personalisation is easier