Previous context

High customer satisfaction
but lower acquisition rate

Byside actions

  • BySide Member-Get-Member Application;
  • BySide One2One with CRM integration;
  • Landing page;
  • a/b testing;
  • Click2Call strategically deployed (triggered by inactivity and actively presented in the subscription process).

Main Goals

  • Increase acquisition of premium customers
after 6 months:

2M€

in deposits by new customers
A new
campaign for business customer
is planed
for 2015

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