previous context

Complex offer
Difficult to communicate all the advantages

Byside actions

  • BySide Savings Simulator APP;
  • Click2Call campaign presented with result;
  • Segmented campaigns to visitors who made the simulation, presenting the savings;
  • a/b testing;
  • Workflow for Marketing Automation Nurturing;
  • eMail marketing

main goals

  • Increase conversion;
  • Enrich prospect profiling
after 1 month


conversion rate

2 packages removed
for lack of customer fit

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