previous context

Expensive CTA and SAC (due to low conversion rates). High abandonment rate of Shopping Cart. Long development cycles for any new features or improvements.

Byside actions

  • Click2Call service strategically deployed (ex.: customer/non customer, from competitor ISP, predictable abandonment, shopping cart value);
  • Active campaigns segmented by competitor ISP;
  • Returning visitors campaigns;
  • a/b testing;
  • Automated workflows for nurturing;
  • Automated workflows for call recovering;
  • Coverage test BySide APP;
  • Landing pages.

main goals

  • Increase acquisition for 3P & 4P
  • Increase cross sell of 4P to actual 2 & 3P customers
after 6 months

+134%

conversion rate

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